The five forces model is used for assessing the attractiveness of Essay

The five forces model is used for assessing the attractiveness of industry sector. Evaluate the key factors that need to be considered when making a assessment of the current industrial environment - Essay Example When the number of players in a market increases, revenues will be shared among competitors and hence profitability of individual firms will decrease. According to this concept, an industrial sector in which â€Å"entry barriers are high and exit barriers are low† is considered to be potential for investment (Kotler, 2009, p.226). Availability of substitutes increases the tendency of customers to switch their demand to alterative products or services. To illustrate, coffee is a close substitute for tea. While analysing the threat of substitutes in an industry, the marketer must also consider a number of factors such as buyer’s inclination to substitute, prices of substitutes, switching costs, and availability of substitutes. An industry having few close substitutes is recommended to be the most attractive segment. Buyer power indicates the customer ability to influence marketers and it mainly depends on buyer volume, availability of substitutes, and degree of market competition. An industry with low buyer power is potential for business operations. Likewise, supplier power reflects the ability of suppliers to put the organisation under pressure. When there are few substitute products/services and supplying firms, supplier power over the marketer is relatively high. Such an industrial environment would not be beneficial for a business. This factor plays a pivotal role in determining the competitiveness of an industry in majority of the cases. An industrial sector where the intensity of competitive rivalry is low is the most potential for making an investment. This model is widely used for micro-environment analysis of industries since its development. For instance, it can be effectively applied to assess the potentiality of airlines industry in order for making a decision regarding whether or not to

Why Expand Breadtalk in Japan Essay Example for Free

Why Expand Breadtalk in Japan Essay * Executive summary In this assignment The focus would be on why I would suggest BreadTalk to have its presence in Japan along with supporting sources and references broken down into introduction, market trend, environment analysis, marketing mix with 4ps and competitors analysis, implementation, evaluation and control, overall report, justification and references. * Introduction The first flagship store that BreadTalk started from was from a little humble store in Bugis Juction located in the City of Singapore. It was in July 2000 started with a dream fuelled by the desire to bring a new concept of bread making to a whole new level by introducing their signature see thru kitchens which allow their chefs to showcase their expertise upfront, sharing the preparation of the freshly browned breads. ( BreadTalk, 2012)  BreadTalks mission is to be Leading a new lifestyle culture with new, innovative changes and creative differentiation to craft products with passion and vibrancy (BreadTalk,2009) BreadTalks Vision Establish BreadTalk as the foremost international, trend-setting lifestyle bakery brand (BreadTalk,2009) In 2012 their vision statement changed to We have a shared vision to be an international trend-setting lifestyle brand. To this end, we have taken bold strides in introducing new food culture with revolutionary changes and ingenious differentiation. Our products are also crafted with passion and vibrancy to the highest quality. We are confident that our strategies will lend us a distinct competitive advantage and a platform for continued growth. (BreadTalk, 2012) * Market Trend environment analysis(Macro Analysis) eating habits Why Japan Why? It is long known that Japan is a fast pace city filled with convenient store popping up almost every corner of the street in Japan by taking an example of the success of 7-11 in Japan which is now own by Seven I Holdings Co., Ltd. 7-11 in Japan have 14005 stores based on 29 February 2012 as compared to North America which have only 7149 stores based on 31 December 2011.(7i 2012) Its sale of food items make up of 64.9% of total sales. (7i 2012) Based on an article publish on 2 April 2012 titled Wave of Grain by slate.com have suggested that wheat based products like bread and noodles are more popular then rice products in Japan Adding on to the trend of demand for bread, in 28 September 2010 an article written by Juniper Foo for CNet with the title of Make bread out of rice with Sanyos Gopan noted that bread is such a popular consumed product in Japan that Japanese inventor manage to turned rice into flour that is suitable to make rice breads and the machine was sold out despite its high cost of about 50,000 Yen. Western influence on Japanese have more Japanese choosing to dine out rather than the old tradition of eating at home and have chosen more American food over Japanese food. Food such as Beef are constantly becoming a primary diet for Japanese to eat. (CafeTerra, 2008) In an old article called Sweets in disguise back in 2005, It was suggested that Japan consumer like things that are sweet especially to the younger generation of women in Japan. (Trends in Japan 2005) When it comes to behaviour trends, Japanese  consumer are seen to be cutting on spending and like dinning out and holidays and shown an increase on instant food consumption as shown in Research done by 500 consumer both genders nationwide, aged 16 and above (Research Panel Asia May 2011) On top of that, Japanese consumer are also seen to be hunting for the cheapest deal and flocking online to cut cost (Brian Salsberg, March 2010) Green tea culture is still strong in Japan based on a research data realise in 2009 shows that Japanese consume about 80000 tons of green tea yearly (S.C August 2009) Other trends on Japanese eating habit includes a shift to healthier more organic food as mention in this article called just what the doctor ordered. (Trends in Japan August 2008) adding onto both eating habit and organic food, in another report done by Oceanus, titled Japan’s Consumer Trends and Opportunities have suggested that mother play a big role in deciding what food is for the family and with the continues scare of disaster and radiation leak etc, they become really particular with what inside the food contain. (Oceanus Marketing March 2012) Last of all, there is a growing trend of families in Japan becoming smaller with the increase of singlehood and people living alone or with a friend/etc over the past few years. base on the figure taken from Euromonitor This suggest more people would eat out in Japan instead (gov.mb.ca, March 2010) Base on http://data.worldbank.org, it stated that Japans average annual income per person is about $45,180 USD for 2011 which translate into about 3.53161885 million Yen Base on japan-guide.com, an average meal price can range from 500 yen to 1000 yen and more expansive meals can cost 1000 Yen 3000 Yen. (do note as of 30 july 2012 exchange rate is 1000 yen to $15.96) * Marketing Mix 4Ps with competitor analyzes Place When it comes to location, BreadTalk is known to set up its stores in high human traffic location and its concept of enable customer to pick and purchase fresh ready to eat bread conveniently within a very short time is what pulls customers to their shop taking example from Singapore outlets like 313 Somerset shopping mall which is high in human traffic and strategically place near the entrance of Somerset MRT also known to be the  train transport station. (BreadTalk, 2012) So based on a figure of retail rental fee in Singapore as compared to Tokyo published on July 2012 by Barbara Farfan, Singapore rental retail space is about $455 USD in 1Q 2012 per sq feet annually as compared to Tokyo which is $1025 USD per sq feet annually (Barbara Farfan, July 2012) As for their competitors like Bread studio which is well establish in Japan, they also place themselves in high human traffic area like their train station. As the map on the left shows where Bread studio is located which is at Amagasaki station (Kobeya Baking, 2011) (Kobeya Baking, 2011, Google map) Whats More, Tokyo would be the best start up place in Japan as its filled with the highest population of 8.956 million residents compared to its second highest city Yokohama which have 3.690 million (Yasunori Sato May 2012) Product BreadTalk is an established brand with presents spread out internationally with 17 countries mostly in Asia countries and its famous for its best selling bread known as the Floss which is a unique soft light bread with flavoured with egg cream and topped off with lots of pork floss. (BreadTalk 2009) Hence a suggestion for a product should be focus on having a stronger and sweeter taste for its bread as suggested earlier in the report based on current trends in Japan. BreadTalk could consider Having a range of organic product that would be target to very heath conscious customers in Japan with a possible light packaging stating any possible chemical or preservative as mention above under the current trend section with the article title of Just what the doctor ordered. Another new possible resource product opportunity is that BreadTalk can utilized Sanyos Gopan rice to bread making machine to launch new bread product line that is safe for those allergic to Wheat based products. (Slowfoodrocks.com,2011) Especially When the machine which was first launch in October 8 2010 and was completely sold out even with the price tag of 50,000 Yen. Do show the demand of Rice base bread in the market of Japan. (Juniper Foo, 2010) Another great selling point of BreadTalk  would be its wide variety of different unique creative creation of bread that appeals to many consumers as it focus is on being different from the rest. Unlike Many Japanese bakery product that is heavily and beautifully packaged like Kobeyas bread which is part of Bread studio Japan (BreadTalk potential competitor in Japan) as seen in the image on the left One competitive suggestion that BreadTalk have is simplicity. Where the actual product display like the one on the right should be able to sell (source image: Kobeya,2012) (image source:BreadTalkme.com) without any heavy packaging at all that cover the product up or even no packaging. Promotion As mentioned earlier since BreadTalk is such an established brand in Asia countries, having to set up a foot print of one of the must visit city in the world, Tokyo city which have seen a record of 8.6,million tourist in 2010 and out of it 2.44 million are south Korea visitor which BreadTalk is established in along with 1.41 Million from China which BreadTalk existed in and 1.27million from Taiwan which BreadTalk is established as a Joint-Ventura with Lin Cheng Yi in Taiwan back in 2005 (BreadTalk 2012) Does show a lot of potential BreadTalk patrons tourist in Tokyo to visit a BreadTalk establishment in Tokyo. (Mayank Gupta, January 2011) Naturally, Japan is normally cited for crazy wacky ideas. A suggestion of how BreadTalk should promote their products is though an electric paper/flyer. As a limited one time offer for market penetration and that should make a bigger impact on consumers mind of a new upcoming brand in the market (Amar Toor, March 2012) Price. Like any other bakery especially dealing with competitive low price products, the issue with inflation is always looming around with possible price influx  of prime stall rental rates, change is resource price like flour, eggs, etc and possible new demand on worker pay increase and changes in utilities bill. Take for example based on the static price history of flour from (ers.usda.gov, 2012) its shows that in Jan 2010, prices of flour were $153USD per metric ton but in Jan 2011, the prices rose to $272USD per metric ton. As of mentioned earlier regards to rental fee in Singapore and Tokyo, $455 USD compared to $1025 USD in Tokyo do suggest that whichever item that BreadTalk is selling in Singapore have to sell it at double the cost which is surprising competitive in the Japanese market take for example a simple slice of bread with butter would cost 150 Yen which is about $2.40SGD (Heart-Bread shop) up to 1365 Yen for a loaf of Bread which is about $21.70SGD (shop.gnavi.co.jp) Hence pricing for BreadTalk going into Japan wouldnt be of an issue. * Implementation, evaluation and control 1.First 3 months. Selecting a High human traffic area with easy transportation system like beside/inside a train station located at the very heart of Tokyo and bringing the same open concept store setting where it enable curious onlooker to see the operation of creating a perfect BreadTalk bread. Also building a brand imagine with customer and bringing some Singapore cultural taste like the floss Bread into Japanese daily diet with a twist of taste adjustment of the product to be a little stronger for Japanese liking. To create a more lasting impression, a suggestion of issuing electrical paper flyer for the first month of operation as a limited edition advertising item as people may be tempted to keep it due to its uniqueness and with each time potential consumer look at it, Theres a possibility they would try it and with those who have already tired BreadTalk, there is a chance that they may return to buy it again. To create more awareness, electric paper advertisement should be place inside train station and inside the train itself as public train transport is the main and economical way of travelling around in Tokyo. (Japway.com) and maximized band exposure for the next 6 months. To build Japans BreadTalk website, have a channel of collecting customer feedback in-stall by either filling feedback forums or  dropping off e-mails at the Japans BreadTalk website By the end of 3 months. i suggest that the way to measure success would be based on the ability to pay the shop rent, resources and the staff working in the shop a long with some advertisement fee. If earning falls short, i suggest having a free bread day to create more brand awareness and hopefully get people more addicted to BreadTalks product. 2.Following 6 months This following 6 month would be use to bring in more Breadtalk Varieties based on customers feedback on what food items is prefer in terms of taste and also use existing sale figures to determine whats the best selling product and develop more varsities on it for example if the Japanese love BreadTalk cream cheese bun, how about coming out with wasabi favour cream cheese buns? It can be done by a series of promotion like having 1 free wasabi bun for every 3 buns purchased. Also the introduction of free small bun sampling would be effective to let consumer try new type of products. As mention in the earlier part of this report writing, to stand out from other competitors is have loaf of bread made from rice flour to target customer who are allergic to wheat base product. Factor to determine if success or not would be based on not only the ability to make profit but also cover at least half of the start up fee. If target is not met, the suggestion of having all day student and senior citizen rates for BreadTalk products to be implemented to drive up sales. 3.The next 3 months. It would be focus on Expansion on of BreadTalk outlets to other high human traffic areas that area are near to transportation hubs and the implementation of home and office delivery system via walking to those customer who stay nearby the outlets within and to those who stay near train station within Tokyo City. To create more awareness of the delivery system, advertisement should be carried out in train station around Tokyo to tell consumer that delivery is now possible. success would be based on popularity of delivery service used and at the same time sustainability of outlets  profit. If profit falls into loss, the company may want to consider having contracts with schools and offices to supply fresh buns as a mean of stable income. * Conclusion Based on the report and all reference and suggestion and marketing ideas, It seem to me that Tokyo would be an ideal place to start up a new outlet for BreadTalk as opportunity with a potential pool of 8.956million customer is available not counting the tourist figure of 8.6million that visited the city during 2010. Its concept of being like a convenient store just like 7-11 would possibly bring in good profit and expand in no time with the trend shifting to fresh fast quick healthy cheap and convenient food products not forgetting the good infrastructure in place for easy access to customers citywide. Reference List: http://breadtalkindia.com/html/aboutUs.htm ( 2009 vision and statement) http://www.breadtalk.com.sg/ourstory.php ( concept and vision statement change 2012) http://www.7andi.com/en/ir/pdf/annual/2012_05.pdf ( Number of 7-11 stores in Japan compared to North America) http://www.7andi.com/en/ir/pdf/annual/2012_13.pdf ( Food sales percentage in 7-11 Japan) http://www.slate.com/articles/life/food/2012/04/wheat_in_japan_how_the_nation_learned_to_love_the_american_grain_instead_of_rice_.html ( Japanese prefer Bread over rice ) http://news.cnet.com/8301-17938_105-20017956-1.html (rice to bread flour machine and bakery) http://breadtalkindia.com/html/breads.htm (Floss Product) http://www.breadtalk.com.sg/loc_central.php (location) http://www.ers.usda.gov/datafiles/Wheat_Wheat_Data/Yearbook_Tables/Domestic_and_International_Prices/WheatYearbookTable20.pdf (price flour change) http://www.cafeterra.info/2008/11/food-and-health-in-japan.html (Japanese chose to eat out more and more beef in their diet) http://web-japan.org/trends/lifestyle/lif051221.html ( Sweet Trend) http://www.researchpanelasia.com/newspr/pressrelease/2011/may_11th.html (total spending cut) http://www.mckinseyquarterly.com/The_new_Japanese_consumer_2548 (new Japanese consumer trend) http://www.teatronaturale.com/article/952.html (green tea demand) http://web-japan.org/trends/07_food/jfd080808.html (Trends in Japan ) http://www.oceanusmarketing.com/2012/03/24/japan%E2%80%99s-consumer-trends-and-opportunities/ (organic food and possible food danger in japan) http://www.gov.mb.ca/agriculture/statistics/agri-food/japan_consumer_report_en.pdf (statics on living household) http://data.worldbank.org/indicator/NY.GNP.PCAP.CD (average annual income per person) http://retailindustry.about.com/od/famousretailers/a/Highest-Retail-Store-Rental-Prices-In-The-World-Global-Comparison-2007-2012.htm (Retail rental fees)

Discussing Literary Genre Essay -- essays research papers

To define genre is to embark on a conjectural journey within a theoretical minefield. Genre theory has drawn immense debate and contemplation throughout literary history, however, several conclusions have emerged. Genre types are unfixed categories whose characteristics differ considerably among the specific genres; furthermore, the role of literary history plays a significant role in discussions of genre, for genre types evolve and shift with each new literary text. An approach to the discussion of genre, family resemblances, illustrates similar conventions among texts within a genre, but there are significant problems in this approach. There are several ways to discuss genre, and although problems abound in any approach, the subjective nature of the literary experience calls attention to the importance of the interaction between reader and text to provide the final word on genre.   Ã‚  Ã‚  Ã‚  Ã‚   Although there is considerable theoretical debate about the definition of specific genres, the conventional definition tends to be based on the idea that texts within a genre share particular conventions of content and form, such as themes, settings, structure and style. However, the nature of genre leads to several problems inherent in the defining of genres. Certain genres are looser and more open ended in their conventions than other genres and some genres have many conventions while others have very few. Furthermore, literary texts that overlap and mix genres blur the distinction between them. Genres are not discrete systems consisting of a fixed number of list able items. Consequently, the same text can belong to different genres in different countries or times. For example, Latin poets categorized the elegy mainly in terms of its meter, while poets during the English Renaissance regarded the subject matter and tone to be determinate of form. History and cul ture play a role in the ever changing status of genres, which are difficult to define because the concept encompasses so many different literary qualities and conventions that can be broken or accepted, overlapped or mixed.   Ã‚  Ã‚  Ã‚  Ã‚   Rather than define genre, some theorists approach the discussion of genre using Ludwig Wittgenstein’s concept of “family resemblances'; among literary texts. Although a literary text rarely has all the characteristics of... ... are interpreted, and expectations and emotional outlooks are the individual results of reading literature. The expectations prompted by conventions in a literary text play a large role in the discussion of genre. For example, Mavis Gallant’s “From the Fifteenth District'; cheats the expectation that arises from the first sentence, “[a]lthough an epidemic of haunting...'; (Gallant 115), and surprises readers with the discovery that the story is a reversal of the ghost story. A reader’s personal interaction with a literary work is decisive of genre, for what we think a genre is and the individual’s impression of a literary text often serve to classify a literary work.   Ã‚  Ã‚  Ã‚  Ã‚   The individual’s response to literature plays a vital role in the discussion of genre, for literary texts are created for an audience of one. The various means to discuss genre provide insightful observations; however, significant problems are inherent in these discussions. The constantly changing categories of genre and the emergence of new literary works make defining genre a daunting task better left to the individual reader.

Trade Unions in Australia

Table of contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 4 Benefits of joining a union†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 6 Membership declines and impact of legislation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 7 Effect of Human Resources on Employees and Union memberships†¦Page 9 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 10 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 11 Executive Summary: Since the 1980’s trade union membership numbers have declined rapidly ( Balnave et al, 2007, pg 130). Once upon a time it was quiet important for employees to be part of a union as it entitled them to have a collective voice, and power to build a pleasurable workplace. There have been many factors that have contributed to this decline in union memberships such as changes in workplace structure as well as increase in employee numbers (Patmore, 1992, pg 227 ). Changes in legislation by the Howard government with the implementation of the 1996 Workplace Relations Act and later the Workchoices Act restricted trade unions in a large way therefore contributing to the decline in members. The increasing use of Human Resources within businesses is also impacting as employees are choosing to directly consult management over issues rather then involving a third party. With the Labour party regaining power in 2007 the legislations have now been adjusted in favour of trade unions. However they are going to have to continue to work hard so employees choose to join unions and begin to go against this declining trend of union memberships (Cooper, 2004, pg 207). Introduction: A trade union is ‘an organisation of employees whose focus is the protection and negotiation of pay rates and conditions of employment’ ( Balnave et al, pg 536, 2007). By people joining together as a collective not an individual, produces a greater amount of power when dealing with issues such as wages and working conditions (Balnave et al, 2007, pg125). It is this power that influences changes to occur in employment relations and as a result employees become satisfied with their workplace. Trade unions for many years now have played a key role in Australia’s structure of employee relations ( Balnave et al, 2007, pg 124 ). It can be noted that trade unions in Australia date back to as early as the rebellions made my convicts in regards to their living conditions and have moved forward to the current issues of employees such as work conditions, pay rates and various other factors (ACTU website). From the years 1850-1990, trade unions were officially established in Australia (ACTU website) and various unions were formed such as the shearers union, seaman union and miners union (ACTU website). In 1901 the NSW Industrial Arbitration Act was passed. This act was bought about in the hope of creating productive workplaces by improving the standards of workplaces ( ACTU website). Also this act issued compulsory arbitration so that if a dispute did arise within the workplace, it must be bought to the Industrial Relations Committee (ACTU website). Since the 1980’s trade unions in Australia have declined significantly (Patmore, 1992, pg 225). at a rate of 1% per year then increased to 2% per year in the 1990’s. ( Balnave et al, 2007, pg 137). There are several reasons as to why this has occurred such as the structure of the workplace, for example the increase in causal labour (Patmore, 1992, pg 227), changes in economic markets, increase in flexibility given to employers over employees, increase in managerial rights and the behaviour of unions overtime (Balnave et al, 2007, pg 138) . The biggest change of all for trade unions in Australia came about in 1996, with the reintroduction of the liberal party under the power of John Howard. It was here that the development of the Workplace Relations Act occurred. This act saw the introduction of Australian Work Agreements (AWA’s). These agreements allowed for employers to work closely with their employees to set their own working conditions that would be suited to their work practices. The years following saw the Australian Council of Trade Unions along with the Labour government campaigning against Howard’s idea of industrial relations ( Cooper, 2008, pg 285). In late 2007, the labour government regained power of the federal parliament. From here the Rudd government moved to create the ‘Forward with Fairness’ policy that still stands to date ( Cooper, 2008, pg 286). This was more beneficial for the unions. The unions however will remain tarnished from Howard’s workchoices for quiet sometime and must focus on recruiting new members (Brigden, 2008, pg 365) if unions are going to remain within Australia. Human Resources practices have also impacted on unions as managers within a workplace are encouraged to now work directly with their employees, rather then including a third party such as a trade union ( Balnave et al, 2007, pg 169). Because of this, trade union members will continue to decline Benefits of joining a union: Joining a union can be extremely beneficial for its members. A union offers it’s members the chance to join a collective support rather then fight individually. It increases economic benefits, increases productivity and workplace protection ( Balnave et al, 2007, pg 131). The culture of the workplace may also influence ones decision to join a union. When faced with a problem it is a lot easier to proceed to fight this problem if you are part of a collective rather then approach the problem as an individual. In the case of trade unions, the advantage of being part of a collective means that the union can approach management so that matters between management and employees are discussed on a more even slate ( Balnave et al, 2007, pg 133). Also being part of a collective group means that members are represented in front of a tribunal, and therefore have equal chance of success ( Balnave et al, 2007, pg 135). This is something that a member would expect of their membership. Trade unions also prove effective when they act as lobby groups as a means of getting both parliament and the publics attention something that would be difficult to do as an individual ( Balnave et al, 2007, pg 135). Trade unions are said to increase economic benefits as the presence and influences of a union may create changes in wages and working conditions (Balnave et al, 2007, pg 134). If an employee is satisfied with their wage and conditions then it is most likely that they will be more productive and therefore a greater asset for the company. Being part of a union enables protection for an employee in many areas including training, recruitment, wages and conditions of the workplace (Balnave et al, 2007, pg 132). This protection is important for an employee if their employer is expecting them to be efficient within the workplace. Lastly if the culture of the workplace is very union orientated, an employee is not going to feel comfortable if they too are not a member and vice versa. Therefore culture has an influence. There is also the argument that unions do not offer as many benefits as promised and members do not achieve any benefits. In terms of economic benefit, yes a union may influence an increase in wages, however in return management may increase work pressure on employees ( Balnave et al, 2007, pg 134). At the same time, the decline in union membership numbers is affecting the ability of unions to effectively influence management (Balnave et al, 2007, 133). Because of this employees do not see the benefits in joining a union. Membership declines and impact of legislation: Since the 1980’s union memberships have declined in Australia at an alarming rate ( 2004). Memberships in 1988 stood at 42% opposed to 2003 with a small percentage of 23% (2004). This decline in membership can be explained by different variables such as change in workplace structure such as the move to more casual positions, workplaces employing larger groups of people and poor economic performance. The employers ability to make better wages also tests the need for unions ( Patmore, 1992, pg 227). Due to the close relationships that Trade unions share with the labour party many unions had relied on this relationship to make the conditions and wages for their members more pleasurable (Patmore, 1992, pg 231). So the re- election of the liberal government in the 90’s impacted significantly on the declining number of union members as there was no positive relationship between unions and the liberal party. From here on in the traditional Australian model of industrial relations was tarnished as yet again the people had chosen a government who had introduced an anti- union plan ( Barnes, 2005, 370). The first initial major change by the Howard government was the introduction of Workplace Relations ACT of 1996. This Act saw the introduction of Australian Workplace Agreements (AWAs). These agreements enabled the employer and employee to formulate their own agreement conditions without any input from unions. The agreements had to pass the ‘No Disadvantage Test’ ensuring that an employee would in no way be disadvantaged by these individual AWA agreements (Balnave et al, 2007, pg 146). After winning the Australian people’s vote in the 2004 election, Howard’s government implemented changes to legislation which are considered to be the most significant in Australia’s history of industrial relations since the Conciliation and Arbitration Act of 1904 ( Riley & Sarina, 2005, pg 343). These changes involved amendments to the Workplace Relations Act of 1996, to generate The Workplace Relations Act 2005, which is also known as Workchoices. The prime aim of workchoices was to shift the power in the workplace to be in favour of employers ( Barnes, 2005, pg 373). This introduction of this act really impacted on the involvement of trade unions in countless ways. Firstly they destroyed the ‘No disadvantage Test’, therefore there was no way in which to test employees were receiving basic wages and that their conditions of work were up to standards (Riley & Sarina, 2005, pg 342). Also the unions were no longer able to enter workplaces and were restricted to visiting workplaces for recruitment only twice a year. If these rules were breached, penalties did apply ( Cooper, 2004, pg 202). Not only were unions unable to easily approach members and employees, but the Workchoices Act made it difficult for unions to partake in industrial action such as strikes (Barnes, 2005, pg 373). Because of the restrictions that workchoices placed on unions, members were not reaping the benefits they were promised. As a result memberships continued to decline (2004). In response to Howard’s Workchoices Act the Labour government decided to campaign against workchoice in the hope of winning the opinions of the broader community (Barnes, 2005, pg373). Together with the Australian Council of Trade Unions (ACTU), the Labour government launched a television campaign that dealt with issues such as job security, and a large level of unfairness that they believed was occurring in the workplace (Barnes, 2005,pg 375 ). The campaigns must have been some what effective as Labour was elected into power at the end of 2007. This was a great turning point for unions as it was the first time after more then a decade that they had not been confronted with an anti-union government ( Brigden, 2008, pg 365 ). Rudd’s government worked quickly to make amendment to the liberal government’s workchoices with the implementation of the Workplace Relations Amendment (Transition to Forward with Fairness) Act 2008. With this new Act came the removal of AWAs and putting in place a new ‘no disadvantage test’. The scrapping of AWAs and the re-introduction of the ‘no disadvantage test’ gave unions the ability to rebuild their members as they now had more ability to approach workplaces as the power had now shifted back to the employees. Due to the impact of Howard’s adjustments to industrial relations legislations with the introduction of Workplace Relations Act in 1996 then to the inclusion of the Workchoices Act 2006 unions were restricted on their ability to influence employees. This impacted greatly on the decline in union members. The Fair Work Act2008 implemented by Rudd’s government looks more promising for the continuation of unions, however to re-gain full respect unions are going to have to double their efforts and increase their efforts in years to come ( Cooper, 2004, pg 203). Effect of Human Resources on Employees and Union memberships: With the decrease in unions, there has been a noted increase in the use of human resources techniques in the workplace ( Balnave et al, 2007, pg 169). Human Resources is the element of a business that deals traditionally with pay and recruitment as well as planning and business performance ( Griffiths & Lloyd-Walker, 2007, pg 2). The techniques adopted by Human resources focus on the individual and their performance within the workplace ( Balnave et al, 2007 pg, 169). For instance businesses are more focused on including employees in their decision making process and rewarding them through reward systems. Also there are fewer management levels within workplaces which enables employees to be placed on a similar level to higher management ( Patmore, 1992, pg 239). This day and age, HR within a workplace is focused on helping the workforce directly rather then including a third party such as a union ( Balnave et al, 2007, pg 169). Employees join unions for various reasons as already discussed such as the ability to be heard as a collective voice rather then as an individual, protection from employers, economic benefits and the culture of a workplace (Balnave et al, 2007, pg 169). Human Resources techniques offer the ability for employees to become more involved with their workplace decisions, it is possible that employees feel that they are able to easily approach management. Because of this employees feel that there is less need for them to become union members. Therefore because employees are able to voice their opinions and take part in the decision making process of their company, it is more then likely that employees will directly approach their management team rather then involving a third party such as a trade union. This inturn has an impact on the declining rate of trade union members. Conclusion: Trade unions have played an important role in industrial relations in Australia (Balnave et al, 2007, pg 124). Originally trade union membership was popular as it offered employees many benefits such as a collective voice and it gives employees a greater amount of power to achieve the pleasant working conditions they are after. For many years now trade union memberships have been declining due to various factors such as the change in workplace structure to more casual employment and companies employing larger work forces. However one of the biggest impacts of all was the re-election of the liberal government in 1996. The drastic changes the government made to industrial relations with the introduction of the Workplace Relations Act 1996 and later the Workplace Relations Act 2005. These acts placed large restrictions on unions and as a result the number of union memberships continued to decline. It wasn’t until the Rudd government was elected in 2007 that changes were made to these legislations that enabled unions to play a part in industrial relations once again. The modern practice of Human Resources in the workplace is also said to have impacted on the decline of union membership. Through the use of Human Resources techniques companies are now more inclined to directly deal with their employees rather then have a third party involved. This is well suited to employees and they may feel more comfortable just approaching management rather then be apart of a union which involve fees. The re-election of the labour government in 2007 lead to the changes in legislation that unions needed if they are going to regain their level of importance in industrial relations. However unions are going to have to work hard at doubling their efforts at recruiting employees if trade unions are going to have a positive history in Australia (Cooper, 2004, pg 208). References: Balnave, N, Brown, J, Maconachie G, & Stone, RJ 2007 Employment Relations in Australia, 2nd edn, Wiley, Milton, QLD. Barns, A, 2005 ‘Trade Unionism in 2005’, Journal of industrial relations, vol. 48, no. 3, pp 369-383 Brigden, C, 2008 ‘Unions and Collective Bargaining in 2008’, Journal of industrial relations, vol. 51, no. 3, pp 365-378 Cooper, R, 2005 ‘ Trade Unionism in 2004’, Journal of industrial relations, vol. 7, no. 2, pp 202-211 Cooper, R, 2008 ‘Forward with Fairness? Industrial Relations under Labour 2008’, Journal of industrial relations, vol. 51, no. 3, pp 285-296 Griffiths, J & Lloyd-Walker, 2007 ‘Human Resources Management’, 3rd edn, Pearson Education Australia, French Forest, NSW. Patmore, G, 1992, ‘ The f uture of trade unionism- an Australian perspective, International Journal of Human Resources Management, vol. 3, no. 2 pp 225-239 Riley, J, & Sarina, T, 2005, ‘Industrial legislation in 2005’, Journal of industrial relations, vol. 8, no. 3, pp 341-355 About Trade unions, Australian Council of Trade Unions, viewed 10th April, 2010 http://www. actu. org. au/About/Tradeunions/default. aspx Unions History 1900- 1960, Australian Council of Trade Unions, viewed 10th April 2010 http://www. worksite. actu. asn. au/fact-sheets/unions—history-1900-1960. aspx Feature article- Trade union membership, Australian Bureau of statistics, viewed 10th April 2010 http://www. abs. gov. au/AUSSTATS/[email  protected] nsf/featurearticlesbyCatalogue/592D2F759D9D38A9CA256EC1000766F7? OpenDocument

Marketing Plan †Chancellor University Essay

Chancellor University is a for-profit secondary education institution located in Seven Hills, OH. Grounded in the traditions of business, it has multiple degrees in business and other select professions. Alumni of Chancellor University include John D. Rockefeller and Harvey Firestone. The degree selection ranges from certificates to Masters Programs focusing in business, healthcare management, global comparative studies, and criminal justice. In 2009, Chancellor switched from ground campus to an all-online format, with students spread across the United States and some countries around the world. Chancellor believes that students succeed later in life because they are taught to strive for excellence. Based on previous SWOT analysis, Chancellor has a chance to recover from the economic downturn and help it become viable as a premiere institution. STRENGTHS| WEAKNESS| SOCIAL MEDIA PROGRAM| LOSS OF JACK WELCH MGMNT TO STRAYER UNIVERSITY| COMMUNITY COLLEGE PARTNERSHIP| REPORTS OF LOSING ACCREDITATION| HISTORY| LOW STUDENT RETENTION| | | OPPORTUNITIES| THREATS| WORKING CLASS AND FIRST GENERATION COLLEGE ATTENDEES| BAD ECONOMY| CELEBRITY STUDENTS| LACK OF ALTERNATIVE FINANCING|. DEMAND FOR HIGHER EDUCATION| COMPETITORS OFFERING SIMILAR CLASSES AND FORMATS| Recently added to the Chancellor University degree offerings is the Masters and certificate program of Social Media. According to some, this addition as a Master’s Degree is not viable but the certificate program is seen as viable for specializations. The feeling is that most students would already be well versed in social media and that its best to follow a concentration in Marketing and use the social media classes within the Marketing program. The social media certificate program is great to have for the marketing major and will show a specialization of making social media relevant in the business realm. A lot of higher education facilities are starting to add courses and degrees with this specialization, Chancellor is seen as one of the firsts to make it available to their students. Chancellor recently began to offer a â€Å"Study Abroad† program that will aide in the students in getting a well-rounded education with global exposure. Chancellor has also partnered with community colleges to offer students a wider variety of courses and credits toward their Bachelor’s and Master’s Degrees. Chancellor stands to continually lose its footing as a premiere institution considering the lack of alternative education financing due to its for-profit status. It makes it difficult for students to pay or obtain alternative payment plans for their education. Pell Grant is the only grant offered to the students. States cannot award students grants because Chancellor is a for-profit institution, this means that the students will bear the weight of financing and increase their loan responsibility. Reports have been continually floating around of the schools accreditation being at risk from the Higher Learning Commission in Chicago due to poor leadership, financial health, and the quality of the academic programs. Losing accreditation would mean that students could no longer utilize the federal Pell grants for their education with Chancellor. The Jack Welch Management Institute was a top notch addition to the Chancellor curriculum. With its loss to Strayer, Chancellor loses the investment money that came from Jack Welch and the prestige that came with the famous managers name and contributions to their management program. The demand for higher education at an affordable rate continues to rise. Chancellor is not offering it in their current format. Time is taken away from the leadership team developing the curriculum or focusing on the needs of the students to prepare for the commission review. This can turn a lot of students away and the retention rate will decrease. The classes are moderately priced compared to University of Phoenix and Strayer University (based on Bachelor Degree programs). Opportunities exist for Chancellor to expand. Recommendations would include: * Branching out to offer campus sites within the community colleges that they have established partnerships with. This can be obtained by offering professors a stipend to teach courses that are more difficult for students to follow with the online formats, satellite campuses have contributed to the success of Strayer University and University of Phoenix. * Establish a larger presence with social media. Offer the current students the opportunity to blog about their experiences and link the blogs to their social mediums, this increases awareness of Chancellor and their presence on the Internet. * Increase information on the Wikipedia. org page. The article for Chancellor University is more so focused on the history instead of the offerings of the institution. The page describes several changes that Chancellor has been through starting with the Folsom’s Mercantile College and can turn potential students away with the constant changes. * Work out, within the partnerships of the community colleges, to offer Chancellor students the option to take their courses as electives. This will increase the amount of electives available for Chancellor students and contribute to the satisfaction of their education experience. * Chancellor should transition back to letting the students pick their own classes, giving them a selection in each category for the general education electives. This way, the students are responsible for their education and can still study subjects of interest to them. Works Cited Chancellor University. (n. d.). Retrieved from www. chancelloru. edu Chancellor University wikipedia. (n. d. ). Retrieved October 24-26, 2012, from Wikipedia: http://en. wikipedia. org/wiki/Chancellor_University Magaw, T. (2012, August 6). Crain’s Cleveland Business. Retrieved Octber 24-26, 2012, from Accrediting body again issues show-cause order for Chancellor U. : http://www. crainscleveland. com/article/20120806/FREE/308069957 Strayer University. (n. d. ). Retrieved October 25, 2012, from Wikipedia: http://en. wikipedia. org/wiki/Strayer_University Strayer University. (n. d. ). University Tuition Fees and Costs. Retrieved October 25, 2012, from Strayer University: http://www. strayer. edu/financial-support/tuition-and-fees University of Phoenix. (n. d. ). Bachelor of Science in Management. Retrieved October 25, 2012, from University of Phoenix: http://www. phoenix. edu/programs/degree-programs/business-and-management/bachelors/bsm. html#tab=tuition Wecker, M. (2012, March 1). US News – Education. Retrieved October 26, 2012, from Avoid Social Media M B A’s, Some Students Say : http://www. usnews. com/education/best-graduate-schools/top-business-schools/articles/2012/03/01/avoid-social-media-mbas-some-students-say.

Investing The Customer Service On The Taj Hotel Tourism Essay Example

Investing The Customer Service On The Taj Hotel Tourism Essay Example Investing The Customer Service On The Taj Hotel Tourism Essay Investing The Customer Service On The Taj Hotel Tourism Essay The thought behind the survey of this research proposal is to cognize the which, what and how to supply the good quality client services in the TAJ Hotel. In the current computational market there are many organisational groups starts its luxury hotels and made a different schemes to offer a luxury services to the client in the Indian hotel industry. But how to take attention of large trade name name of the TAJ Hotel in the first place to carry through the chief purpose of the client. The Indian Hotels Company Limited ( IHCL ) and its subordinates are jointly known as Taj Hotels Resorts and Palaces and it is an 1 of Asia s biggest and older hotel group. It s controlled by the laminitis of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first hotel, The Taj Mahal Palace Hotel, Mumbai in 1903. The Taj, a symbol of Indian cordial reception, completed its centennial twelvemonth in 2003. The footing at the dorsum of this large trade name name the Taj hotels offers the luxury of service, the zenith of Indian cordial reception, vantage locations, modern installations and concern comfortss. 3. Organizational Background: The first hotel established in 1903 to 2010 the Taj Hotels Resort and Palaces has a more than 60 hotels in 45 locations in all over India plus 15 international hotels in the UK, USA, Malaysia, Bhutan, Sri Lanka, Africa, the Middle East, Australia and assorted Asia-Pacific Islands. Crossing the length and comprehensiveness of the state, decorating of import industrial towns and metropoliss, beaches, hill Stationss, historical and pilgrim centres and wildlife finishs, each and every Taj hotel offers the amenitiess to luxury, traditional to modern services. TAJ Hotels tally in the luxury, premium, mid-market and value sections of the market through the below classs: TheTAJ ( Luxury full-service hotels, resorts and castles ) is a rich trade name for the universe s most discerning tourer in hunt of echt experiences given that luxury is a manner of life to which they are familiarized. And it s a category of the modern concern hotels, idyllic beach resorts, heritage castles and safari Lodges. Taj Exotica is include in resort and spa class and found in the most alien and restful venues of the universe. Its provide the services in footings of the privateness and familiarity to client. Taj Safari is operate in Jungle and Desert and its provide the invitees with the ultimate, wild life experience based on a proven sustainable ecotourism theoretical account. Taj Modern supply a new coevals of travellers a modern and originative welcome experience that matches their work-hard, play-hard life styles. Stylish insides, advanced culinary art, hip bars, and a focal point on engineering set. The Gateway Hotel ( upscale/mid-market full service hotels and resorts ) is included in the medium budgets clients class. 4. Rationale: To make the concern or work in Hotel Industry in future I forced to analyse on the assorted facets on the Hotel concern. To believe to see to spread outing the my household s little local concern of hotel, I try to acquire the proper cognition about assorted concern schemes through the research of this organisation. Besides, I was taken preparation in TAJ Hotel in my unmarried man grade s preparation period I looked what and how to supply the scope of quality client services and what and how to impact the different internal and external concern factors to pull a client. So, I attracted to choose this organisation for concern research and my future position. 5. Research Aims: The cardinal research end behind this work is to place and analyse the consequence of client to supply a alone quality service and to maintain the client in competitory environment. Besides what schemes and be aftering are required to pull a client and what possibility to maintain the client life-time. 6. Research Question: During this research by utilizing the different informations analyzed method to bring forth a subsequent inquiry: What and Which scope of quality services offering based on season and topographic point? How to place the different demands of the client and how to carry through them? What factors are affected to supplying the good excellence services? What are the new selling attacks in hotel industry? How to spread out the concern in competitory environment? How to maintain the TAJ a large trade name name in Hotel Industry? 7. Literature Reappraisal: Marketing Concept: Taj is functioning the clients to its best in the construct of the accomplishment of corporate end through meeting and put to deathing client demands better than the competition. ( Jobber et al. , 2006, p.3 ) TAj Hotel create a different selling constructs to pull clients otherwise the rivals will non go forth a individual opportunity to catch market portion. For Example- TAJ Starts a Taj Air, a luxury private jet operation and Taj Yachts, two 3-bedroom luxury yachts which can be used by invitees or man of affairs in Mumbai and Kochi, in Kerala ( India ) . Different Customer Services: TAJ divides its hotel in the construct of a different scope of clients service as mentioned above.Also use the basic selling construct of Product, Place and Time, Price, Process, People. Merchandise TAJ Hotel offer a excellence service like luxury suits, Traditional to modern interior based room and eating house, watering place, fittingness centre and good technological substructure of concern Centre. Heritage Flying Suites: These suites are renowned for their architecture and built an old-world architecture. Besides Guests can take a what types of have a pick of suites that overlook the metropolis or pool or face the Gateway of India and the Arabian Sea. Promotion TAJ on a regular basis comes with its advanced thought of to up with offers during season and off-season such as TAJ Holiday summer and monsoon bundles in its hotels. They besides announced or inform to client for its approaching events or exhibition by monthly calendar clip. Monetary value TAJ besides divides its hotel and services in monetary value based like up-class/upscale services and economic/medium category services. But its provides a good quality based services that spend by cusomer. Besides, its give a price reduction or assorted club point or shopping verifier to its regular client. Procedure Taj has a ain alone client relationship Management ( CRM ) system that s maintain a records of all client and its demands. Peoples TAJ has a 24000 employees fulfilled the purpose of the hotel of zenith of Indian Hospitality. Besides Taj has a assorted professional squad like Professional individual, Personal Agents, Technological individual, Travele agents for presenting the best services. PEST Analysis of TAJ Hotel: Political Factor: TAJ Hotels running on domestic every bit good as different 12 states, So its faced a many political issue to spread out and run its concern. Different states authoritiess has a different policy and jurisprudence about hotel industry. TAJ MAHEL Hotel Mumbai faced a terrorist onslaught in September 2008 and so generates a assorted security issue respects to the Hotel. Economic Factor: There are many Ecomomic factors affect the company s net income and enlargement program in international market like states economical state of affairs, revenue enhancement rate, rising prices rate, trade policy etc. In 2008, the period of recession or universe s economic crises TAJ Hotel Share prise about 50 % autumn down but the strong cardinal finance base, experience an large trade name name TAJ Hotel easy come out. Technological Factor: TAJ Hotels is a portion of the TATA Groups, whose are celebrated in advanced and progress in technology.TAJ Hotels provides a service of high-velocity wi-fi cyberspace and assorted progress IT installation to its client for its concern position. Besides, TAJ Hotels maintain a relation with its ain CRM Software. Social Factor: The TAJ Hotels concern tally on many different state and each have a ain civilization and tradition but TAJ Hotel adjust in all civilization and supplying a good traditional every bit good as modern manner of client services. Besides, TAJ Hotels prefers to enroll a local people and to care of local society or community, instruction, civilization development. Besides, set up a local traditional event in its hotel to back up the local humanistic disciplines to carry through its corporate-social duty. Environmental Factor: The TAJ Hotel running a Earth ( Environmental Awareness and Renewal TAJ Hotels ) plans since 2004.The Hotels besides tried to used the eco-friendly and recycling merchandise in its all Hotels. Besides its held a many environmental programmed for consciousness of planetary heating and environment change.TAJ besides received enfranchisement from Green Globe, the lone worldwide environmental enfranchisement plan for travel and touristry. 8. Research Methodology: In Research Methodology is to cognize the what schemes and planning are needed to take of research. The chief connotation behind the fact-finding research is what and how to supply the different unique qualities services so the rivals by TAJ Hotels. Qualitative research is an probe in which the research worker efforts to understand some larger world by insulating and mensurating constituents of that world within their contextual scene ( Gummesson, 2000, p 64 ) . In this Research the aggregation done by usage of the different informations aggregation technique and besides puting the how to roll up a broad scope of informations for the demands of this research. In this investigation of research, there are assorted informations aggregation techniques like questionnaires, studies. 9. Data Collective Method: The position of the research, quantitative and qualitative informations analysis technique are needed but in this research concentrating on qualitative research method. The primary and secondary both types of informations are required. Primary Data aggregation Method: The consequence of any research is depend on how and what schemes and planning are make for research of instance. The informations can be gathered from the current selling technique used by TAJ Hotel. Besides the informations are collected from client feed-back from. The sentiment polls and studies from the clients can be used for the aggregation of informations for the peculiar research subject ( Bhattacharyya, 2009 ) . Questionnaire is besides one of the easy and efficaciously technique for the research worker. In this method straight inquiring the inquiry to client about your research. The chief benefit of questionnaire is to supply a Varity of information. Besides researcher inquiring the more than one inquiry to client and to garner a tonss of informations and after that analyzed informations and take those informations that are required. Interviewing: In this technique, to straight inquire the inquiry from faced-to-faced between clients and company staff. This information are really utile when generates a some job and issues or before launch a new merchandise. Secondary informations aggregation method: Secondary informations is a collected from inside or outside the company. The internal informations are gather from the mention books, diaries, cyberspace or publish research paper.The external informations are gathered from company s one-year studies or authorities public studies and these are numeral and statistics. 10. DATA Analysis: 11. TIME Scale Exercise June 16 July -16 Aug-6 Week WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 Choice of research proposal xA A A A A A Decision on subject rubric A Ten A A A A A Working on research background A A Ten A A A A Rationale A A Ten A A A A Execution on research aims A A A Ten A A A Formulation of research inquiries A A A Ten A A A Working on literature reappraisal A A A A Ten A A Knowing research methodological analysis A A A A A Ten A Clarifying informations aggregation method A A A A A Ten A Working on informations analysis A A A A A A Ten Clarification with the lector A A A A A A Ten Time spectrum A A A A A A A

Venture Capital Financing Essays

Venture Capital Financing Essays Venture Capital Financing Paper Venture Capital Financing Paper While Heather Evans has a great idea, there is a significant amount of work to be done before she can get her company off the ground. Heather Evans has been bootstrapping the business so far but desperately wants to take the company to the next level. In order to get the first collection out of the door, she needs to find investors to finance her operations. Subsequently the most important task she is faced with Is reviewing the various financing options that are available and deciding on an option that Is suitable for her specific company at Its current stage. Concurrently, Heather Evans needs to assemble the key members of the management team to assist In guiding the company through Its Infancy. Fortunately, Heather Evans has a strong network from business school and colleagues from the investment banking and fashion industry which should serve to provide a pool of individuals whom she can select from that share the same vision and passion for her business. The overall concept of the business is straight forward. Heather Evans company plans to offer a designer line to fit the life-style of professional women. However, accomplishing a successful launch of this type of venture is dependent upon several key factors. First and foremost, the potential market that Heather Evans has targeted must be large enough to merit a new business venture and provide opportunity for growth. According to Heather Evans and a recent market study included In the case, these Individuals encompass a fast-grouping group with great purchasing power which are currently undeserved. Furthermore, the size of this market segment Is large enough that it will sustain the future growth of Heather Evans business. Another Key Doctor Is ten acceptance AT Heather Evans eagles Ana ten Tall product by the market, and a continuous repeat customer base. Market penetration is armament to the success of the business and in establishing a long-lasting brand identity that resonates amongst her customer base. To accomplish this Heather Evans business needs a complete marketing strategy so the potential consumer is aware of Heather Evans brand. Only by building relationships with the appropriate retail channels and attaining proper exposure to the potential clients can her product establish itself in the fashion industry. In addition, it is vital to have a management team that will oversee the companys operation. These ideal individuals must possess industry experience and proven track records that will assist Heather Evans in building her company. Lastly and most importantly for potential investors is the proper exit strategy. Heather Evans needs to plan for a scenario so the investors can cash in on the investment in a later stage of the venture and realize a competitive return otherwise she will not get the necessary funding needed to get started. Aside from the factors previously discussed there are few additional considerations to take into account that will impact the success of the business. Since this is a niche market which Heather Evans is proposing to reengineering, there attention that her brand could become synonymous with this area of fashion thus creating significant brand loyalty going forward. Furthermore, there are significant opportunities to expand the product offerings at much lower production costs, since the operating costs are relatively fixed. Moreover, the prospect of the licensing the Heather Evans brand is another sizeable revenue stream. Finally, a recent PIP of a comparable company obtained a sizeable valuation demonstrating the great potential in the fashion business. On the flip side, fashion design is very subjective. There is no telling how people ill respond to Heather Evans first collection. Even if the collection is a hit, there is a concern that the design trends will be copied by other manufactures. Fashion is a very fickle industry and the barriers to entry are fairly low so competition can be fierce even if Heather Evans brand is considered first to market. Then there is the threat from other well-known brands, which could easily pursue this particular market segment if Heather Evans company sees some initial success. 2) To date, Heather Evans entrepreneurial efforts have shown promise but there have also been some missteps along the way. With a background in the fashion industry and exposure to the business world at Morgan Stanley and Harvard, Heather Evans is well prepared for the challenges of starting a new business. Unfortunately, Heather Evans also lacks experience and some of her actions are indicative of a first- time entrepreneur with much to learn about starting a company. Heather Evans invests a large portion of time to researching her new venture and formulating a business plan. By sticking too well mapped out schedule and demonstrating a coherent plan of action, Heather Evans has shown she is a well organized, enterprising entrepreneur with a lot resolve to make things happen. Furthermore, her ability to multi-task and still meet deadlines proves she is proactive and more than capable of properly executing her plan. The fact that while she was in cocoons seen anneal employees, standalone an Outlet Ana manage to contact potential investors instills a lot of confidence in potential investors. However, there are times when one has to wonder if she is overextending herself and the urgency Heather Evans has established to release her product does pose a threat to the potential success of the business. Another key aspect is the fact that Heather Evans has clearly demonstrated an ability to make difficult decisions as evidenced by the firing of Robert Vain and selection of a costlier but more attractive location for her offices. However, there are times when her snap Judgments and ability to read people backfire such as the Barbara Tarp incident which could have become a substantial problem had Heather Evans not consulted a friend. Once could also question the choice in office locations as preserving cash in a start-up is so integral to the longevity of the firm in the early stages. Going forward, Heather Evans needs to focus less on Arden ; Co. And pay more attention to other financing channels. In addition, she should make a draft of the deal terms for individual investors which should lead to quicker response times and less ambiguity in the financing process. Lastly, Heather Evans should focus more on establishing a stronger management team and building relationships with fashion buyers and distribution channels as the people aspect is the most essential element to the success of her business. 3) Generally speaking, Heather Evans provides the investor with a well focused, articulate business plan that outlines the general function and purpose of her business. The inclusion of a table of contents along with a summary page provides attention investors with a quick overview of the contents and a basic understanding of Heather Evans business. It should be pointed out that disseminating anything beyond the executive summary should not commence without the receipt of a non- disclosure agreement by each party that reviews the document. Delving into the actual document, one gets a sense that Heather Evans has thoroughly thought out her idea and the market potential for her products. A well defined introduction that serves as the mission statement for the company helps the investor quickly realize the nature of the proposed business and quickly sets the tone or the rest of the document. Furthermore, the discussion of her experience in the industry and inclusion of a resume to support her claims provides the reader with tangible evidence of her understanding of the market need Heather Evans is proposing to address. The mention of developing the Heather Evans label for licensing potential is important as it demonstrates potential growth for the firm and that Heather Evans has given consideration to the long-term prospects of the company. The marketing section of the proposal is quite detailed and is one of the better prepared sections. By citing actual figures such as the $5 billion market for the companys products, Heather Evans does create a clear picture of the firms potential. Furthermore she provides a solid follow-up on how the firm plans to serve these individual and the comparison to Liz Collarbone gives the potential investor some familiarity they can associate with Heather Evans company. To strengthen her proposal, ten mention AT allotment Tells Ana actual store names would Turner serve to clarify her business approach so investors knew exactly how her business would address the marketplace and the underlying challenges faced. More details on the skis and information on feasibility of repeat sales and expansion to other industries would also be useful. The operations section was also well presented but needs to be better developed. Heather Evans does a nice Job of creating a timeline for prospective investors and gives a sense of the scalability of the operations as the company moves from design to production. However, the actual details of the process are vague at best and would be instrumental in truly determining Heather Evans ability to execute as the company moves from each phase. One of the glaring weaknesses in the Heather Evans business proposal is the reparation of the included financial data. The biggest issue with the financial is the inclusion of only two years of projections. While the monthly breakdown is useful for determining the seasonality of the business, investors generally prefer to see pro formal financial extending out five years to give a better sense of the business. Growth, cost and revenue patterns are more easily discernible over a longer time frame and the five year timeline coincides more frequently with investors exit strategies. In addition, the assumptions laid out for the investor are important but more detailed explanations would have been helpful. Furthermore, many of the assumptions were listed as flat amounts or static percentages when in fact it would be more reasonable e to conclude that such numbers would change and evolve as her business did. The fact that the numbers were signed off on by an accounting firm that did not question the lack of five year projections would raise additional questions about the companies she has retained to assist in starting the business. Another issue with the business plan is the discussion of management. With any business, people are the greatest assets so having a strong and experienced management team is essential to the success of any business. Reading through the proposal, one does not get the sense that much thought has gone into involving many other parties to facilitate the launch and success of the company. While Heather Evans has recruited a talented assistant designer and gives mention of additional hires as the business grows, the reader is left with the sense that Heather Evans is attempting to take on too many of the business responsibilities herself. Although Heather Evans has an impressive resume and no doubt possesses the raw talent and ambition to make her company a success, she lacks experience in many key areas and is spreading herself too thin. One key area is in the actual design of the products themselves. Many of the worlds most famous and successful fashion designers worked for others for many years to learn their craft. Subsequently, to reassure interested parties that the company will have the talent and staffing resources to break into the industry, more thought needs to go into developing a management team with the knowledge and experience to augment Heather Evans ambitiousness so that the company can realize the goals detailed in the proposal. Lastly, the lack of a strong legal plan the relevancy of some of the documents maintained in the appendices are detrimental to the quality of Heather Evans proposal. Considering the fact that we live in such a litigious society, Heather Evans needs to arrest any Ana all potential Issues Tanat could pose a rills to near company. The mention of a law firms name in her executive summary is a nice touch but Heather Evans should have them prepare a more formal document to include in her proposal that outlines any pending or possible future legal issues so that potential investors are aware of every single possible legal risk associated with this business venture. Also, some of the documents contained in the appendices could be better explained so that their relevancy and usefulness to the investor is more apparent. The inclusion of the names and requirements of some potential investors does not seem to be pertinent nor helpful to Heather Evans pursuits so omitting them in future drafts is recommended. Lastly, some additional information on Heather Evans designs would provide the investor with confidence that the products have been properly designed and that the business is ready to go forward. Overall, despite some issues, Heather Evans proposal shows promise and monstrance that she has thought through many of the key aspects of her business. Provided a revised draft is more detailed and includes a legal plan, more information on management and better prepared financial projects, this should serve as an informative document for potential investors. 4) There are several financing options available to Heather Evans to secure the necessary funds to launch her company. Arden ; Co. , a New York based private investment bank with an excellent reputation, has already shown considerable interest in Heather Evans idea. Best of all, the person who represents Arden Co. Anne Smelling, happens to be an ex-colleague, and a personal friend of Heather Evans. It would be a great option for Heather Evans if Arden Co. Can be involved as the lead investor, as it lends some creditability to the venture and gives her some much needed leverage to bargain with other potential investors. However, after several interactions with Anne Smelling, Heather Evans finds that Anne Smelling isnt very professional and to date no firm actions have taken place. In order to keep her options open, Heather Evans has also spoken with a couple other venture capital firms that had indicated some interest in her business. Heather Evans values the opportunity to gain some insight on the valuation of her own company, but at the same time, she is concerned about the bureaucratic decision-making process with those firms and the less favorable terms they are offering compared to other potential private investors. During these conversations, one of them suggests a Joint venture with Helen Neil Fashions, Inc. It is an intriguing idea, but mainly depends on Helen Nils approval. Since so much hinges on one individuals approval and Heather Evans has discovered that the company lacks the operating management experience she was hoping for, he opportunity is less than ideal. Consequently, Heather Evans also explores opportunities with a number of private investors (ranging from family, friends, classmates and industry connections) including Herbert Greene. Herbert Greene was previously invested in the Liz Collarbone deal and has connections in the industry to various fabric and textile suppliers. Furthermore, his reputation carries a lot of weight on Seventh Avenue which could also provide some much needed credibility and serve to instill assonance In toner Investors. Although seen Is getting positive Teacake Trot many AT Hess investors, Heather Evans has been struggling to structure a deal that will satisfy all the requirements for each individual investors. Despite her initial difficulties, in order to preserve her ownership stake, going with a group of private investors might be the best option, provided she can structure a deal to meet the demands of this diverse investment group. ) Typical of most first-time entrepreneurs, some of Heather Evans expectations are unrealistic and will have to be modified in order to realize her goals. One of the most glaring issues is the actual valuation of her company. Since Liz Collarbone is a decent comparable, given that the lowest discount rate applying to start-up financing is usually 50%, using Liz Collarbones PER as Heather Evans P ER, the present value should be $167,173 x $19/ Thus the required investment of $250,000, accounts for 39. 31% of the total value. Given the fact that the there are significant differences in the size of companies, growth stages and experience level of management, this approach for Heather Evans firm in this be overly aggressive leading to an overstated valuation. Another area Heather Evans will have to temper her expectations is in the control f the firm. While there is significant risk in investing in such an early stage company, Heather Evans should not have to surrender a controlling interest in the firm, especially if these parties will not add any additional value to the company. With that said, she does need to revise her equity requirements and will need to be more willing to part with additional ownership to satisfy the requirements of potential investors. Moreover, Heather Evans desire to retain control of her company is reasonable and actually important because it aligns her goals with the future of the rim and keeps her motivated to realize the success of the company. There is also the matter of who retains the rights to the Heather Evans name. Since fashion is completely dependent on brand name recognition, Heather Evans will have to revise her stance on maintaining control over the licensing of the name. By in large, the name is the greatest asset of the firm and also represents future revenue potential so the company will have to keep the name in the event that Heather Evans decides to leave the firm. Her requirement for license will not be satisfied. Lastly, it is very unreasonable for Heather Evans to expect her company to remain riveter when an PIP represents such a significant and important exit strategy. When cultivating potential investors Heather Evans needs to provide them with achievable return on their investment within a specific payback period. Removing this option would certainly deter many if not all potential investors as the potential to realize returns on their investment is already limited from the start. 6) As previously discussed, Heather Evans is a little unrealistic in her expectations and short-sighted in terms of structuring the early-stage financial deals necessary to get her company off the ground. In investing in any deal, there are three important elements, the timeline, risk of the investment and the potential return issued to compensate the investor for the risk. Most importantly, in presenting her business proposal, Heather Evans would be netter to provoke potential Investors Witt a cream Edie telling Tanat offers mole exit opportunities for the investors to realize returns on their investment. Considering the fact that the company is Just starting, it is better to leave as many options on the table as possible, such as payback period, right to put shares back to company or many promise buy shares from investors when it meets certain profits, even reconsidering to go public in the future. In addition to providing a way out of the investment, Heather Evans needs to build and maintain a company that is capable of generating revenue and retaining value so investors may realize a gain on their investment. Given the nature of the fashion industry, since the largest part of the companys value is held in the name itself, the company must retain full ownership over the Heather Evans name. However, to reconcile the Heathers position, it could be an option to offer Heather a royalty free science for certain years or require the same royalty free license from Heather and pay fixed fee to renew the license after free periods. In providing investors with a suitable return, Heather Evans could be available to forfeit a sizeable ownership stake in her company. When structuring the financing packages for investors in this current round, Heather Evans may needs to account for future funding rounds and the eventual ownership that will take place. Consequently, while it is not unreasonable that Heather Evans retain a controlling interest in the firm, she does not need to have over 50% of the equity at the beginning. Thus, if investors could seal a deal to promise Heather Evans that she will have the control in the future ownership structure by giving her a call to buy back or they will exercise a put under a valuation adjustment mechanism, they may get an agreement with Heather Evans.

A Guide to the IB Middle Years Program

A Guide to the IB Middle Years Program The International Baccalaureate ® Diploma Programme is growing in popularity at high schools around the world, but did you know that this curriculum is designed only for students in grades eleven and twelve? It’s true, but it doesn’t mean that younger students have to miss out on the IB curriculum experience. While the Diploma Programme is only for juniors and seniors, the IB also offers programs for younger students. The History of The International Baccalaureate ® Middle Years Programme The International Baccalaureate first introduced the Middle Years Programme in 1994 and has since been adopted by more than 1,300 schools around the world in more than 100 countries. It was originally designed to meet the growing needs of the students in the middle level, which roughly equates to students ages 11-16, at international schools. The International Baccalaureate Middle Years Programme, sometimes referred to as MYP, can be adopted by schools of any kind, including both private schools and public schools. The Ages Levels for the Middle Years Program The IB MYP is targeted to students ages 11 through 16, which in the United States, typically refers to students in grades six through ten. There is often a misconception that the Middle Years Programme is only for middle school students, but it in fact offers courses for students in grades nine and ten. Should a high school only offer grades nine and ten, the school may apply for approval to teach only the portions of the curriculum that relate to their appropriate grade levels, and as such, the MYP curriculum is often adopted by high schools that embrace the Diploma Programme, even if the lower grade levels are not offered. In fact, due to the similar nature of MYP and the Diploma Programme, the IB’s Middle Years Programme (MYP) is sometimes  referred to as Pre-IB. Benefits of The Middle Years Programme Course of Study The courses offered in the Middle Years Programme are considered to be preparatory for the highest level of IB study, the diploma program. However, the diploma is not required. For many students, the MYP offers an improved classroom experience, even if the diploma isn’t the end goal. Similar to the diploma program, the Middle Years Programme focuses on providing students with a real-world learning experience, connecting their studies to the world around them. For many students, this form of learning is an engaging way to connect with materials. In general, the Middle Years Programme is considered more of a framework for teaching rather than a strict curriculum. Schools have the ability to design their own programs within set parameters, encouraging teachers to embrace best practices in teaching and cutting edge technology in order to create a program that best fits with the mission and vision of the school. A holistic program, MYP focuses on the student’s entire experience while providing rigorous studies that are implemented through varied learnings strategies. The Approach to Learning and Teaching for the Middle Years Programme Designed as a five-year curriculum for approved schools, the MYP’s goal is to challenge students intellectually and prepare them to be critical thinkers and global citizens. Per the IBO website, â€Å"The MYP aims to help students develop their personal understanding, their emerging sense of self and responsibility in their community.† The program was designed to promote the fundamental concepts of â€Å"intercultural understanding, communication, and holistic learning.† Since the IB Middle Years Programme is offered globally, the curriculum is available in various languages. However, what is offered in each language may vary. A unique aspect of the Middle Years Programme is that the framework can be used in part or in whole, meaning schools and students can elect to engage in a few classes or the entire certificate program, the latter of which carries specific requirements and achievements that must be attained. The Middle Years Programme Curriculum Most students learn best when they can apply their studies to the world around them. The MYP places a high value on this type of immersive learning and promotes a learning environment that embraces real-world applications in all of its studies. To do so, the MYP focuses on eight core subject areas. According to IBO.org, these eight core areas provide, â€Å"a broad and balanced education for early adolescents.† These subject areas include: Language acquisitionLanguage and literatureIndividuals and societiesSciencesMathematicsArtsPhysical and health educationDesign This curriculum typically equates to at least 50 hours of instruction in all of the subjects each year. In addition to taking the required core courses, students also participate in an annual interdisciplinary unit that combines work from two different subject areas, and they also participate in a long-term project. The interdisciplinary unit is designed to help students understand how different areas of study integrate in order to provide a greater understanding of the work at hand. This combination of two different areas of learning helps students make connections between their work and begin to recognize similar concepts and related material. It provides an opportunity for students to delve deeper into their studies and find greater meaning behind what they are learning and the importance of the material in the greater world. The long-term project is a chance for students to delve into topics of study about which they are passionate. This level of personal investment in learning usually means students are more excited and engaged in the tasks at hand. The project also asks students to maintain a personal journal throughout the year to document the project and to meet with teachers, which provides ample opportunity for reflection and self-assessment. In order to qualify for the Middle Years Programme certificate, students much achieve a minimum score on the project. The Flexibility of the Middle Years Program A unique aspect of the IB MYP is that it offers a flexible program. What this means is that unlike other curriculums, IB MYP teachers are not constrained by set text books, topics or assessments, and are able to use the framework of the program and apply its principles to the materials of choice. This allows for what many consider to be a greater level of creativity and the ability to implement learning best practices of any kind, from cutting edge technology to current events and teaching trends. In addition, the Middle Years Program doesn’t have to be taught in its full format. It is possible for a school to apply to be approved to offer only a portion of the IB. For some schools, this means only offering the program in a few of the grades that typically participate in the Middle Years Programme (such as, a high school offering the MYP only to freshmen and sophomores) or a school can request permission to only teach some of the eight typical subject areas. It is not uncommon for a school to request to teach six of the eight core subjects in the final two years of the program. However, with flexibility comes limitations. Similar to the Diploma Programme, students are only eligible to receive recognition (the diploma for higher levels and a certificate for the Middle Years) if they complete the full curriculum and achieve the required standards of performance. Schools wishing their students to be eligible for these forms of recognition must register to participate in what the IB calls the eAssessment, which uses students’ ePortfolios of coursework to evaluate their level of achievement, and also requires students to complete on-screen exams as a secondary measure of aptitude and achievement. A Comparable International Program The IB Middle Years Programme is often compared to the Cambridge IGCSE, which is another popular international education curriculum. The IGCSE was developed more than 25 years ago and is also adopted by schools worldwide. However, there are some key differences in the programs and how students from each assess their preparation for the IB Diploma Programme. The IGCSE is designed for students ages fourteen to sixteen, so doesn’t span as many grades as the Middle Years Programme, and unlike MYP, the IGCSE offers set curriculum in each subject area. Assessments for each program differ, and depending on a student’s learning style, may excel in either program. Students in the IGCSE often still excel in the Diploma Programme but may find it more challenging to adapt to the varied methods for assessment. However, Cambridge offers its own advanced curriculum options for students, so switching curriculum programs isn’t necessary. Students wishing to participate in the IB Diploma Programme typically benefit from participating in the MYP instead of other middle-level programs.

This reflective statement is an account of my journey towards my dream Essay

This reflective statement is an account of my journey towards my dream job - Essay Example This is a special secret, it seems to me, can be summarized into four C’s. They are curiosity, Confidence, Courage and Constancy and the greatest of these is Confidence.When you believe a thing, believe it all the way, implicitly and unquestionably. â€Å"I believe him; with confidence in myself, my dream of becoming an entrepreneur at my 20’s will be a reality. My passion for self-employment has been fueled by different experiences. First, it was influenced by the experience working on different levels in the Saudi government where I worked first as an account assistant was promoted to the top as a Controlling Management Accountant. (Parker, 2009) Self-awareness The H & R tests in my opinion are accurate and are very effective in analyzing and getting to know you better. I believe that the tests greatly helped me to learn myself better. I know understand my strengths, this is in connection to my personality. For example I have learnt that I can be a leader in differen t capacities as I have influence on people and people can actually listen to me. Thus I have realized that I do have leadership skills which before this course I had no idea I had. I have also realized and come into terms with my weakness and have hereby looked for ways of improving myself. I have also been given the opportunity of seeing what others see as my strengths and also what they view as my weakness. All this have given me the opportunity to understand myself and also given me a chance to look for ways of improving myself. The self-analysing tests that we took in the course of this unit has been geatly helpful to both my professional and personal development.I took a test to better appraise my personality type.I took an online test by Team Technology,whereby I identified my personality as the ENFJ personality.Individuals from this personality type put their energy in building harmony between people.They take the personal approach,appreciative of other people and accepts the m.They also tend to adapt to their new enviroment ,aim to understand other people’s needs and when working in a team tend to bring harmony within the group.I am more suited to work in a capacity where am costantly interacting with people.I believe that am propely placed in the research assistant job.The main weaknesses in this personality type is talking too much and taking critisism personally. The second test I took was the learning style test whereby I took an online learning style(learning-styles-online.com) where I was to be a social learning type .I am a good listener,able to understand others views and communicate easily with others whether verbally or non-verbally.Thus I can be very important to a organisation as I will be able to understand my customers views and also those of my colleagues.Learning my learning style has also influenced my studies here in the university as I know what to focus on. The last test I took was the VAK Test where I took an online test whic h is also an online test where by one’s learning style is identified.Am a auditory learning style kind of an individual whereby I gather information

Marketing and Distribution Management Essay Example | Topics and Well Written Essays - 1500 words

Marketing and Distribution Management - Essay Example This is because it will be easier to determine price floors and ceiling so that adjustments are done within this range depending on the competition trend. The main disadvantage of the pricing policy is that it ignores the public image and the market position of the company. Value-based pricing policy can prove to be very profitable if the company is sure that what they charge is consistent with the value offered to the clients (Mohr, Sanjit, and Stanley 34-45). The disadvantage of this technique is that it can scare off potential customers who are price driven, and it can equally attract more competitors. Microsoft has adopted value-based pricing due to the outstanding performance of its new product Windows 8 on various gadgets including mobile phones, tablets, and other portable electronics. This is the best technique for this company since it has to manage its public image by offering quality products for sustained competitive advantage. Skimming is one of the traditional pricing c oncepts applied to a new innovative product that has just been launched in the market (Ferrell and Michael 56-61). It is suitable when the clients are price-insensitive and simply driven by the value of the product. On the other hand, penetration price is able to attract customers and gain market share and rise steadily after capturing clients. Customers tend to be very responsive to the price. In respect to Microsoft’s new innovation of Windows 8, it is imperative to underline that at its introduction what mattered was its value to the people and, hence, skimming technique application by the company. It is important to note that Microsoft operates in an oligopolistic market structure, and its survival, therefore, hangs on its ability to employ power-pricing model due to the uncertainty of the long-term price dynamics. Vertical marketing system involves mechanisms through which firms that supply a given product or service chain work in co-operation with the goal of all of the m maximizing benefit.

Lin-chi and Ten-Foot-Square-Hut Essay Example | Topics and Well Written Essays - 1500 words

Lin-chi and Ten-Foot-Square-Hut - Essay Example The power of action lies in a man’s hand, but his decisions to imply that power is much more powerful than the energy itself. A man capable of extreme stroke, when empowers the desire and maintains to be amid, a man of word and action; becomes a true man. The aim of life is not to wait and watch throughout but to take action when it is needed without hesitation or second thoughts. Doubts can blur the path of destiny so can the temptation of desire. Thus, true man comes with a light and he has a vision which is visible and can be shared by his fellow men. A powerful mind can hold a powerful body, which in turn influences power and control over him and others. Inspiring sayings of Leader of Zen Master, Lin- chi concluded complex laws of life and success; in an easy approach. The core of Buddhism is based on the philosophy of sensibility, down to earth behavior, practical approach of action in life and spirituality. The temptation felt by five senses of a human enable him to expe rience the state of materialism. The uncountable desires and the appeal of the objective achievement pushes a man into a state of rush for life long. The rigorous journey of Narvana also ends up by rewarding the traveler with experience and patience. Therefore, the control on uncountable desires puts one to ease and struggle for more is stopped by him. This control over temptation makes him the most powerful among others. The relevance of right and wrong is within oneself, thus there is no need to look for the directions elsewhere. Hence, a true man has the potential to evaluate and assess the right path and can ascertain it for others without getting influenced by them. The ancestors of Buddha never looked towards others for the answers they completely depended upon. Lin-chi the master of martial arts depicted action in equilibrium and the tone of voice adjacent to the action. Thus, the action of a leader is not without a reason, if he shouts the message is to convey the note of re adiness, as a leader never attacks his rival in the state of ignorance. Every action, shout, beat, knock, kick and jump is balanced in its true essence. Thus, the pattern needs to be learnt and practiced to predict the move of rivals. The clearly of action portray the feature of true man, who can decide the action himself according to the environment. True man is calm and free from any sort of constrains; therefore, his actions have coherence and objectivity in them. Acceptance is the key lesson which a master taught his students to live life gracefully with low expectations. According to the theory of â€Å"The way† aimlessness or going nowhere is nothing that should be despised just like today. When you don’t strive for materialistic benefits, they come after you eventually because fate has decided that you will face both glories and blessings in your life. No matter what you do, you cannot get more than your destined or decided share. Acting ordinary is the part of the bargain. Act like the crowd and be contended and confident in the state you are in, which will lead you to your destiny. The same theory can be taken in terms of being true to one self. When people try to be something else to gain benefits, they not only deceive people, but also themselves. Their true nature is even hidden by themselves, which destroys their veracity and uprightness. To be the one you are and not what you desire to be that should be the actual way of living. According to Lin-Chi, a person’s mind should be free from doubts to become a man of true virtues.

Experiences and Benefits of Profound Experiential Education Essay

Experiences and Benefits of Profound Experiential Education - Essay Example The paper tells that when personal well-being is on the line people tend to lay differences aside to cooperate. At the accomplishment of a particular task, some would revert to introverted behavior while others would revel in the victory. Nevertheless, the threat of discomfort as caused by natural consequences is one good motivator to help people who are not such team players get into the habit of becoming an integral part of a group effort. We learned how to communicate effectively. Again, the impetus for the preservation or accusation of creature comforts often motives people who are not so inclined toward effective communication to delve past their own insufficiencies in language and non-verbal behavior. Those who are given to meaningless small talk in daily society find that perpetual commentary on their own thought patterns is radically unnecessary. Those who are given to silence find that in order to negotiate the path of least resistance toward a goal they must speak up from t ime to time. This is the nature of nature. It tends to bring about certain survival behaviors while quelling those that are not so helpful to individual survival. We learned to respect each other's individuality. We differed in origins. We differed in personalities. We differed physically. We differed in knowledge. We differed in skills.